|What is E-Commerce?
E-Commerce, I-Commerce, Online Catalogs, Shopping Carts etc…
Doing business over the Internet.
Leveraging the Internet to enhance an existing business.
This is the trend, it’s now, it’s hip and every business from the
smallest to the largest want’s in on the action.
Our goal is to make it as easy and affordable as possible for the
potential Internet merchant to create an Internet presence for the
purpose of building or enhancing a new or existing business. We want to
make it easy to leverage the power of the Internet without the usual
high expenses charged by many Internet Business Consultants...
If you look at the majority of businesses leveraging the Internet,
they follow a business structure similar to following...
1. Create a WEB presence to convey a message about their company.
2. Begin by enhancing existing sales structures by providing web
pages that describe your products or services.
3. Move into the development of a simple on line catalog.
4. Allow people to browse items in the catalog and allow them to
place items in an electronic shopping cart. Allow them to checkout or
purchase the items, collecting billing and shipping information
5. Receive electronic notices of the sales orders/inquiries and run
detailed invoicing reports containing credit card information.
6. Manually, confirm credit cards using your own internal
7. Upon approval, ship the merchandise...
8. Once Internet sales reach a point to where it is no longer
feasible to manually confirm incoming credit card information, move
into the development of a real time Internet credit card verification
scheme which deposits money directly into your bank...
Many people, unfortunately, jump right into step 8, without any idea
of the expense and complex development necessary to create a successful
Internet shopping structure... We believe, with the existing web page
design tools available like Microsoft’s FrontPage2000, the average
person with basic computer skills can now develop their own web presence
with a more unique and personal touch. Currently, many Internet Business
Consultants charge thousands to do just this... That's not including
additional expenses involved in programming shopping carts and other
electronic catalog interfaces. There are fortune 500 companies that
think nothing of spending upwards of 500,000.00 for an electronic mall
Nevertheless, developing a basic web presence is extremely easy,
developing a shopping cart and order collection system (described as 4-7
above) is another level of complexity not easily handled by the majority
of web design tools out on the market. This is, where we come in.... We
have tried to develop our shopping cart system "EasyBasket" so
the same person who designs the web pages can also design the electronic
catalog and shopping/order collection system (items 4-7 above) without
the added complexity of programming. We also, wanted to make it as
affordable as possible... We think we did. Our charge is 1.00 when a
customer actually submits an order to you.
What is EasyBasket?
EasyBasket, is an Internet based E-Commerce solution service. Totally
automated, EasyBasket provides Web Designers and ISP's the ability to
provide professional, secure E-Commerce service for Business to Business
or Business to Consumer markets. WebSites located anywhere in the world,
on any ISP’s web server can link to EasyBasket to provide a total
secure shopping cart and order processing facility to the merchants who
maintain them. Thanks to a myriad of HTML web site design tools,
creating and publishing a web site has never been easier. Nevertheless,
commerce enabling these web sites has always been a complex and
expensive task usually requiring professional Internet marketing and
consulting services. The design goal for EasyBasket was to provide an
affordable, EASY to implement, solution for the startup or established
internet merchant willing to brave the waters of Internet commerce.
EasyBasket is a service based solution to E-Commerce. There is no
complicated software which needs to be purchased, downloaded or
integrated into an existing web site or web server in order to provide
E-Commerce services. All E-Commerce functionality is handled through any
Internet web browser. We feel that our pricing strategy is unmatched and
provides a no-risk option for the "would-be" Internet merchant
willing to test-drive EasyBasket.
How does a merchant use EasyBasket to E-Commerce enable a new or
existing web site?
When an order is placed via the Internet through a web site
utilizing EasyBasket, the following process takes place:
The EasyBasket merchant is sent an email regarding
the sale. No detailed or confidential information is sent in this email.
The email has a URL link that the merchant can click on. If followed,
the URL link brings the merchant to an EasyBasket Services Server.
Whether the merchant follows the email link or visits
the EasyBasket Services Server directly (through any existing Internet
web browser), they are prompted for their private password and email
address. If approved, the merchant is displayed a merchant maintenance
area which allows the merchant to perform the following tasks:
1. Run detailed, summary or historical sales
reports regarding all sales processed through EasyBasket. Displaying
sales orders in this fashion (through the secure EasyBasket Services
Server) provides a secure method for the merchant to collect, and
process orders or sales inquiries through the Internet. Once again, no
special software is required for this procedure. All E-Commerce
functions can be handheld through any Internet browser.
2. Modify the merchant store information. The
merchant is provided a host of configurable options regarding the
setup and function of their order collection system. Included among
(but not limited to) these options is the ability to define such
- Additional fields necessary to collect information from the
shopper. These could be customized to collect information such as
sales rep codes, customer accounts etc…
- A flexible method of defining and collecting sale tax.
- A flexible method of calculating and describing freight charges
for an Internet order.
- A flexible method of defining the types of credit cards and
payment strategies necessary to transact business.
What about real time credit card processing?
Do you need real time credit card processing to use EasyBasket?
But if you do or when you grow into it, then the following should
help you understand the facts regarding this process.
Prior to understanding how EasyBasket can provide real time credit
card verification, processing and deposit into a merchant bank account,
a review of some basics in merchant card processing is in order. For
those already accepting credit cards for an existing business, your one
step ahead in the game… For those who are not, here are a few basics…
Internet aside for a moment, if you had a regular brick and mortar
business and wanted to accept credit cards from your customers you would
probably go to your bank for advise. Your bank would most probably tell
you to establish a merchant account either through them or some other
financial institution. Similar and sometimes considered the same, your
merchant account is the business account money from credit card
transactions is deposited into. There is usually a setup fee and
re-occurring charge associated with obtaining a merchant account.
So who gives you those devices that swipe credit cards when a shopper
makes a purchase?
These devices are usually provided by someone called a processor.
The processors job is to provide you with the hardware (device) and or
software necessary to collect, confirm and process credit cards. The
processor communicates with the credit card establishment (i.e. American
Express, MasterCard, Visa etc…) to approve the credit card. If
approved, the processor will then deposit the funds into your merchant
account. The processor and the bank providing the merchant account can
be separate entities or they can be one in the same. There is almost
always a setup fee, re-occurring monthly charge and a per transaction
charge levied by the processor for each transaction processed through
From EasyBasket to Your Bank Account...
Now that the basics are covered I am ready to explain how real time
credit card verification works over the Internet, specifically using
As you should be aware of by now, EasyBasket securely collects orders
from your shoppers along with the credit card information necessary for
processing. With nothing more, a merchant will already have the ability
to run secure sales reports via EasyBasket and manually process credit
cards with whatever means already provided by their processor. This is
usually done utilizing some hardware device or computer software that
allows a merchant to manually enter credit card information for
For real time processing, EasyBasket has the ability to communicate
securely with any US based credit card processor. This is accomplished
by using a third party that acts as a secure gateway for communication
between EasyBasket and the processor. The company providing this gateway
service is called ANACOM. Although there are many other gateway service
companies, we chose ANACOM because of their professionalism and
reliability of service. Of course, ANACOM needs to get paid also and
they do this by asking the merchant to also sign up with them as a
customer. Again, this involves a setup fee, a re-occurring monthly
charge and a per transaction charge.
Everybody Gets a Cut…
So, in the end, for every order processed through EasyBasket the
1.00 to EasyBasket
A per transaction fee to the secure gateway
A per transaction fee to the processor
A per transaction fee to the credit card company
Sometimes the processor collects the transaction fee for the credit
Then there are the monthly re-occurring fees to:
The secure gateway
Possibly the credit card company
There is no signup fee or monthly re-occurring fees associated with
EasyBasket. Only the 1.00 per transaction fee charged for each order
processed through EasyBasket. If the merchant does not sell
anything, EasyBasket does not get paid.
Don’t forget the initial signup fees for:
The merchant account
The secure gateway
You will also find companies such as CardServices, CyberCash and
even ANACOM that can act or setup all the above mentioned accounts. You
will also find some that even handle the order collection part (shopping
cart process) instead of EasyBasket. Setup fees, re-occurring fees and
per transaction rates will vary widely. Although I cannot vouch for
their integrity or flexibility I am quite sure they charge quite a bit
for the whole service wrap.
Keep a watchful eye as you shop for these services, there are
literally thousands to choose from. I personally believe the best place
to begin your search for a processor is from your own financial
institution or some other bank with a good reputation for business class
I hope this discussion is informative and helps you make the right
decision in Internet ventures.