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Now, EasyBasket is more flexible and easier to use then ever before!
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New features and functions recently added to EasyBasket !

Track Leads and Create Your Own Referral Program
Track from where your shoppers are coming from! This can be useful in implementing a referral service for your web site. You can offer to pay web masters of other sites for sales obtained through shoppers finding you through them. In other words, you can give out a URL link (or image hot link) to others to add to their sites. When a shopper clicks on this link, they can be directed to any page in your site to begin their shopping experience. If the shopper makes a purchase or order inquiry, your invoice report will show the site that referred the customer to you. What you do with this information is up to you but we're sure you can think of some creative ideas! Read up on our new reference function to learn more!

Flexibile Pricing, Dynamically Calculate Prices Based Off Of Shopper Selected Options!
By utilizing a new field called flexprice, you now have the ability to dynamically calculate the price of an item based off of any option (via HTML form fields) you provide to the shopper!

Y2K Compliant Reporting
Reports have been adjusted to display the full century. This was done to handle Year 2000 compliancy issues.

New Detailed Sales Analysis Reports
There are three new report types: "summary", "detail" and "invoices only". All three reports show detail from the first day you began using EasyBasket up to the day the report is being run.


Recently added enhancements...

Carry Weight Information To Your Final Order Page!
Want to display weight on your final order page? Just include a new field called weight to your HTML product page.

New Freight Calculation Options!
Thanks to your ideas, we now offer some really cool options for determining freight and shipping charges. You now have the ability to calculate a freight or shipping charge via any of the following methodologies...


Better Handling of Sales Tax!
Now you have the control to determine if sales tax will be charged by state. If so, whatever tax you setup will be charged and displayed when the shopper submits his final order. This is determined by the "shipping" state selected by the shopper.

Flexible Payment Collection Schemes!
This new option (accessed through our Merchant Account Setup Area) enables you unlimited flexibility in defining payment schemes you use to collect payment from your customers. For example, not only do you have the choice of selecting the types of credit cards you accept, you could, for example, add a means to collect payment via bank check or wire transfer. For each payment scheme you setup, you can define either information to collect (like account#, name on check) or define a line of comments or instructions to be displayed under the requested input. Each payment scheme you setup will show up under it's own heading in the billing section of the shoppers final order page. Additional instruction can be found under the Merchant Account Setup Area.

Customize Your Final Order Page!
Here's one you've been waiting for... The ability to customize the look of your final order page! Here's how it works...

  1. Add a new field called custom_checkout to your product page.

  2. Set the value of this new field to be the absolute URL path to a custom HTML page you have designed for your store. This HTML page can reside on any accessible web server.

    For Example...
    http://www.mystore.com/mycheckout.htm

    Make sure that any images or URL links on your page are absolute. In other words, if you have a company logo on your page, rather then the HTML looking like:

    <img src="/images/our_logo.gif" width="200" height="300" alt="our_logo.gif (13864 bytes)">

    it should look like:

    <
    img src="http://www.mystore.com/images/our_logo.gif" width="200" height="300" alt="our_logo.gif (13864 bytes)">

  3. That's it! When the shopper's final order page is displayed, your page will come up with our shopping basket below any custom logo, links or anything that you create.

 

Unlimited user definable fields for your product pages !
You can now add any additional form fields to your product pages and any information the web shopper enters in the fields will automatically show up under the item on the order form! This will enable unlimited flexibility in the design of your pages.

Even better...
Include multiple variables on your product page and make sure they all have the word 'qty' as part of their name. All values entered for these fields by a web shopper will be summed up and displayed as the total qty order for that product on the final order page!

For Example...

You could design a product page for an apparel item and include multiple qty fields (for each size) as well as a drop down list for selected colors. You get the point...

See our examples on our main page concerning these new features...


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Basic Instructions for using EasyBasket's Shopping Links.
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1. Sign Up and become an EasyBasket customer. It's FREE!

2. Design your item or product pages with the following form variables...

EasyBasket Shopping Carts operate by collecting HTML form variables you embed on your HTML pages that display your products. This makes it easy for you to design HTML form pages for your products via design tools like Microsoft FrontPage98 etc. This section lists the fields which must be embedded for EasyBasket Shopping Carts to function properly. Some of these fields are necessary, some are optional and only necessary when requiring additional flexibility in the design of your Internet Shopping Site. We will try to be as clear as possible in describing their use... 


store
: (required)
   
This variable should be hidden. This is so it cannot be seen or changed by the Internet Shopper viewing your product page. The value should match your store name exactly.

department : (required)
   
This variable should be hidden. This is so it cannot be seen or changed by the Internet Shopper viewing your product page. The value of this variable should be whatever department you would like categorize your product under. The value should not be left blank. This information is used internally to help categorize your sales.

item : (required)
   
This variable should be hidden. This is so it cannot be seen or changed by the Internet Shopper viewing your product page. The value of this variable should be whatever the item code is for the product on page you are displaying. The value should not be left blank.

qty : (required)
   
This variable SHOULD NOT be hidden. Obviously, this variable is used by the Internet Shopper to enter the qty of the product to be ordered. A new feature recently added to our service is the ability to have multiple "qty" variables on the same form. Their total will be automatically added and displayed on the final order page! All you need to do in order to use this feature is make sure the all the qty fields have "qty" as part of their name. For example...

qty_small
qty_medium
qty_large

This allows you to deal with design situations which may arise in an apparel company where they want to have one product  page for each style (garment) but allow the Internet Shopper to select a different qty for each size... See our example page below and our home site for additional examples.

price : (required)
   
This variable should be hidden. This is so it cannot be seen or changed by the Internet Shopper viewing your product page. This is the selling price (multiplied by the total qty) of the item you are selling.

flexprice : (optional and very powerful)  Agnew.gif (12646 bytes)
   
This variable should be hidden. This is so it cannot be seen or changed by the Internet Shopper viewing your product page. This field gives you complete flexibility in dynamically calculating the price of an item based off of any option you provide to the shopper. This field allows you to define a value which will be "added to" or "subtracted from" the base price of your product. You define what these price changes are, based off of any value from any other HTML form field you may want to add to the product page. You can even dynamically change the price of the product based off of the qty, weight and even the actual item (field) itself.

Here's how it works...

You add a hidden HTML form field called flexprice to the product page. The value must be formatted as follows:

(any_form_field_name: value,price_change, value,price_change, etc...)(another_form_field, etc...)

You can combine as many groupings as you wish. Each grouping defines the price changes for different values of the particular form field for that group. As you can see, each group is enclosed within "( ) ". To help clarify the use of the flexprice field, consider the following example...

Suppose you wanted to sell a shirt. This shirt came in different colors and sizes. The base price for this shirt was 10.00. You wanted to charge an extra 3.00 for large and 3.25 for extra large.

Let's also suppose, you wanted to give the customer a 2.50 price break when they purchased 3 or more shirts.

Here is what the form would look like. Go ahead and try it out with different quantity's and sizes

Rugged Blue Jean Shirt
Item: LVY125
Qty:
Size:
Color:

Here is the source code for the product form above. Pay special attention to the field flexprice. Notice how the value of "other" can be used to refer to any other value input for "qty" by the shopper.


<form method="POST" action="http://www.webstoreinc.com/shopping/wc.isa?mall~addbasket" target="_blank">
<input type="hidden" name="flexprice" value="(size: large,3.00, x-large,3.25) (qty: 1,0, 2,0, other,-2.50)">
<input type="hidden" name="item" value="Men's Shirts">
<input type="hidden" name="price" value="10.00">
<input type="hidden" name="store" value="Cool Things Inc.">
<div align="center"><center><table border="3" cellpadding="0" cellspacing="0"><tr>
<td width="100%" valign="top" bgcolor="#FFFF00"><strong>Rugged Blue Jean Shirt</strong></td>
</tr><tr><td width="100%" valign="top"><strong>Item: LVY125</strong><br>
Qty: <input type="text" name="qty" size="4"><br>
Size: <select name="size" size="1">
<option value="small">small</option>
<option value="Medium">Medium</option>
<option value="Large">Large</option>
<option value="X-Large">X-Large</option>
</select><p><input type="submit" value="Submit" name="B1"><input type="reset" value="Reset" name="B2"></td></tr></table></center></div>
</form>

You can define values for the flexprice field to handle any HTML form field imaginable. Since any form field you add to a product page, displays along side the product in the shopping basket. The options for dynamic price calculations are almost limitless.

weight : (optional)
    
When you include this field on your HTML product page and assign it a value (weight), the Internet Shopper's final order form will display a new column appropriately called "weight". The total of the invoices (qty*weight) can also be used to calculate the shipping charges for the order.

In order for Shipment Charges to be calculated by weight properly, you must make sure your product HTML forms have a field called "weight" and an associated weight value. The unit of measurement (lb., kilo, etc.) is really not analyzed in this calculation. Calculating shipping charges by weight assumes all products on the order use the same unit of weight

noshow : (optional)
    
This variable should be hidden. This is so it cannot be seen or changed by the Internet Shopper viewing your product page. If you add this hidden field to a product form and the shopper submits their order, rather then EasyBasket showing the final order page, the shopper will be sent back to the same page the order was submitted from. Thus, it will appear as though nothing has happened since the same page will refresh. A few clients have asked for this option so we decided to make it available to everyone. This may be useful for times when you just want the shopper to keep clicking on order buttons and not see the total in the basket until the shopper hits a link to see the final checkout page. See below "Displaying the Shoppers Shopping Basket (final checkout page) Directly:" for information on creating this type of link.

custom_checkout : (optional)
    Here's one you've been waiting for... The ability to customize the look of your final order page! Here's how it works...

  1. Add a new field called custom_checkout to your product page.

  2. Set the value of this new field to be the absolute URL path to a custom HTML page you have designed for your store. This HTML page can reside on any accessible web server.

    For Example...
    http://www.mystore.com/mycheckout.htm

    Make sure that any images or URL links on your page are absolute. In other words, if you have a company logo on your page, rather then the HTML looking like:

    <img src="/images/our_logo.gif" width="200" height="300" alt="our_logo.gif (13864 bytes)">

    it should look like:

    <
    img src="http://www.mystore.com/images/our_logo.gif" width="200" height="300" alt="our_logo.gif (13864 bytes)">

    That's it! When the shopper's final order page is displayed, your page will come up with our shopping basket below any custom logo, links or anything that you create.

NEW Really Cool, Unlimited Form Variables for collecting information !!! : (optional)
   
So you want more flexibility in collecting information and designing you product pages? Well, now you have it. Any additional form variables you add to your product pages for Internet Shoppers to fill in, will now be displayed on the final order page under the associated item code! These additional fields will also be reported to you on your sales reports. This gives you complete control with, not only how you design your product pages, but also what information you can collect necessary for the sales of your products. By the way, since the Submit button of an HTML form is a type of variable, any form variables called 'Submit' or 'Order' will not show up under the product on the final order page.


Please Note:
Although it is recommended most of the above form variables be of "hidden" type, they do not have to be. Hiding a form variable is a way of attaching and sending information along with your form without the Internet Shopper seeing or changing this internal information. Obviously, you would not want the Internet Shopper looking at you product page to be able to change the price of your product.

3. The submit button of the form must call our site in the following manners:

http://www.webstoreinc.com/shopping/wc.isa?mall~addbasket

    This will bring up the shoppers final order page in a non-secure fashion. This will display the final shopping cart much quicker since our server is not encrypting the shopping basket information. However, this does not mean that vital information is not encrypted. When the buyer submits his purchasing information on the final order page, confidential information is submitted via our Secure Server.


https://www.webstoreinc.com/shopping/wc.isa?mall~addbasket

    This will bring up the shoppers final order page via our secure server. Displaying the shopping basket via this method may take a bit longer since our server is encrypting the information. Although, confidential information, such as credit card#, etc. is not actually transmitted until the buyer submits the final order page, some prefer to have this page displayed via a secure fashion since is gives the buyer some additional sense of security. 

4. Displaying the Shoppers Shopping Basket (final checkout page) Directly:

    Sometimes, you may want to put a link throughout various locations of your product pages or Web Site that simply allows a shopper to go directly to his checkout page without actually adding anything to his cart. No problem... Here's how you do it...

Just like the links above (for adding items to a shopping basket), there are two ways you can call this link. Say, for example, your store name is Cool Things Inc.

Then you can use either of the URL links below to bring a shopper to his/her final order page...

https://www.webstoreinc.com/shopping/wc.isa?mall~showbasket~Cool+Things+Inc.
(This brings up the final checkout page in a secure fashion)

http://www.webstoreinc.com/shopping/wc.isa?mall~showbasket~Cool+Things+Inc.
(This brings up the final checkout page in a non-secure fashion)
Remember, even in this non secure fashion, when the shopper submits his confidential information, the information is encrypted.

Notice in the above sample links, any spaces in the store name must be replaced with a "+" character. This must be done because of certain constraints imposed by HTML, HTTP and the Internet in general.

You can get creative with this link and map it to a picture of a shopping cart etc... cart.jpg (4778 bytes)

5. Display the EasyBasket Secure Shopping Emblem:

Once your site is up and running, your customers can rest assure their transactions are confidential and secure. To help verify your sites secure shopping technology, display the EasyBasket Secure Shopping Emblem. Simply save the image below and past in into your site.

You can use the following hyperlink for the above emblem to display a technology verification statement provided by EasyBasket.

https://www.webstoreinc.com/easybasket/secure_emblem.htm

6. Tracking leads or creating your own referral program:

You may be interested in tracking from where your shoppers are coming from. This can be useful in implementing a referral service for your web site. You can offer to pay web masters of other sites for sales obtained through shoppers finding you through them. In other words, you can give out a URL link (or image hot link) to others to add to their sites. When a shopper clicks on this link, they can be directed to any page in your site to begin their shopping experience. If the shopper makes a purchase or order inquiry, your invoice report will show the site that referred the customer to you. What you do with this information is up to you but we're sure you can think of some creative ideas!

Please note: This referral will only be displayed on our new style invoices (located in your merchant configuration area).

Here's how it works...

You give out the following link...

http://www.webstoreinc.com/shopping/wc.isa?mall~reference~http://ANY URL

Where "ANY URL" is any valid Internet URL for any page in your site. For example if your site URL is:

http://www.myhomepage.com

Then, your reference link would be:

http://www.webstoreinc.com/shopping/wc.isa?mall~reference~http://www.myhomepage.com

THAT'S IT!!!

Once a shopper gets to your site through this link, they are logged and tracked. If they purchase from you, you will see
the URL of the site that directed the shopper to you. 


Have Fun...
Benjamin Siegel
WebStore Inc.